OUR WORK

Below are some samples of the G&G style and types of work we do. It’s impossible to show every project and, though these examples don’t capture all that we are able to offer, they should give you a really good idea of how G&G can help your business grow. Creatively. Despite the type of deliverable, our mission is to 1) always provide the highest level of intentionality to every piece of creative because the details really do matter 2) stretch the client’s creative box (and ours) while still staying true to the brand we are helping build 3) ensure that all creative helps specific and measurable business objectives and not just look pretty. 

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VIDEOS

Let’s face it, video is king. If your not on the video boat, you need to get on it quickly. There is no better way to tell a story or captivate your audience creatively than with video and animated elements. 62% of marketers say that video is their best engagement metric they have. We will help you story board, script (or no script) your content, shoot, color, edit, animate, and distribute your video content. Below are a few samples of what video has done for these clients. Check them out. 

SALES VIDEO 

Client testimonials are great ways to show and tell how your clients use your services or products. A well planned, organized, and produced client testimonial can change the game in your sales conversation. 

EMPLOYEE TESTIMONIAL

There is no better way to attract top talent in your hiring process than to show off your top talent that you already have. East & Westbrook stays committed to showing how great their culture really is by letting their employees create the story. 

ONLINE CONTENT

It doesn’t matter if you are wanting to attract top talent for your business or to attract those ‘whale’ clients. Informative and well-rounded video production can provide your marketing engine with tons of great content for your website, streaming channels, social, email, and more. 

ANIMATED CONTENT

Adding animations to your videos can make your brand appear more professional and polished, while helping to explain complex ideas in a clear and easy-to-understand way. Using animations will make your brand stand out from competitors and help to build a unique and memorable visual identity for your brand.

WEBSITES

A company’s website is their one-source of truth. It’s really the only outlet in today’s marketing world where a company can control the entirety of it’s own message. This is the reason why we work with our clients to make sure that their website is intentional, experiential, and consistent with the season of their business. We help our web clients by truly understanding their web based audience, UI/UX design, custom WordPress development, conversion funnel integration, behavioral tracking and analytics, and ongoing improvements. 

WEBSITE DESIGN & DEVELOPMENT

Arrow Electric wanted a website refresh. So we gave it to them. This website experience was tailored to keeping the message simple and highlighting the team that it takes to do the great work for which they are known. 

WEBSITE DESIGN & DEVELOPMENT

Incipio Workforce Solutions needed a website that looked and felt like the company they had grown into and not the company they once were. We crafted the user experience and designed the look to match their vibrant and fun brand character.

CAREER PAGE EXPERIENCE

ASI Plumbing needed a more clear and succinct experience for their hiring process. We took some inspiration from their wide spread advertising efforts and their already existing website to update their careers page into an attractive and informative hiring gateway.

Landing Page STRATEGY

Quit sending every campaign to your homepage, or even worse, to a landing page that doesn’t connect the dots between attraction and conversion. As part of our employer branding efforts with LMDC, we helped them improve conversion through an intentional landing page strategy.

CAREER PAGE EXPERIENCE

A great employer brand is crucial for any business, but it’s even more important that it is communicated effectively. East & Westbrook’s careers page redesign was a small but important part of the overall employer branding effort we helped them improve.

SOCIAL MEDIA

Social media is one of the most important marketing channels you have despite the role it might play in the sales side of your business. Some of our clients rely heavily on their social presence to drive business, while others are active on social for different reasons. Despite your situation, being relevant in today’s consumer mindset necessitates that your business is active, creative, consistent, and engaging on your social platforms.

SOCIAL ENGAGEMENT

Despite the message and content you provide your audience on social platforms, it’s important that you engage with the positive and the negative. We help companies create their message content, post that content, and then monitor their brand engagement everyday. 

EMPLOYER BRANDING ON SOCIAL

Social media is a incredible place to recruit for top talent, but not all social content for employer branding has to be around employment. Your best candidates want to see a vibrant reflection of the business they may call their second home. 

SOCIAL VIDEO

Even Instagram considers themselves a video platform now.
Video is not only King in your general marketing but it is the most engaging content
you can provide your audience on socials. Be consistent. Be creative.

PHOTOS

A great picture really is worth a thousand words! A well shot, edited, and placed photograph is another great way to make sure your marketing machine has the content it needs to attract and stay consistent. So many marketing plans fail because businesses just aren’t creating enough content. So as part of our content marketing services, we specialize in making sure you have tons of great photos to use throughout all of your channels and marketing opportunities.

PRODUCT & Service PHOTOGRAPHY

Great product photography doesn’t just help you sell product, it also helps solidify and consistently present your brand to the consumer. These small and consistent details are a huge part of what builds brand trust overtime.

CULTURE PHOTOGRAPHY

Everyone wants to belong. Culture photos are not only great for recruiting and for showing off your rockstar team or facilities, but when used and shot correctly, make a huge impact on the impression of your company in the eyes of your consumer. 

EMAILS

It doesn’t matter if you are a B2B or B2C company, email marketing should have a strong part in your overall marketing strategy. We love to help companies with properly segmented and persona driven email campaigns. Gone are the days of broadcast newsletters. Effective email marketing is about getting the right message to the right person at the right time. 

ecommerce EMAIL

Understanding the persona of your buyers, the buyer’s journey, and the seasonality of your business makes for a great recipe for some strong eCommerce email marketing. We can help you understand all of that and maximize your online orders.

Lead Nurturing EMAIL

For some businesses sales cycles are long and prospecting cycles are even longer. G&G has the tools, skills sets, and knowledge to help you build out a full funnel and fully developed email nurturing strategy so your business can stay shelf-of-mind with your targets.

WRITTEN CONTENT

Written content like website copy, eBooks, white papers, case studies, blogs, and magazines are not only great ways to improve your SEO but they can be used to create awesome transactional and thought leadership content that helps to equip your overall consumer brand, employer brand, lead gen, and sales process. We will help you define the types of written content that will work for your business and then creatively execute the entire process from conception to conversion funnel.

THE GREAT RETENTION
EBOOK

This eBook for Incipio Workforce Solutions was written to not only be used as a gated lead generation tool on their website to engage visitors, but to also allow the company a platform to share valuable thought leadership ideas in the recruiting and hiring world throughout their sales conversations.

WE ARE MORE THAN HARD HATS
EBOOK

East & Westbrook Construction originally hired us to help them build a more magnetic employer brand. Our efforts quickly turned into us overseeing their marketing, branding, and advertising for their entire business. This eBook was an opportunity for us to show off some of their great employees outside of work.

SIX REASONS MORRIS PACKAGING IS A GREAT PLACE TO WORK EBOOK

Morris Packaging is an incredible manufacturing company dedicated to sustainable packaging for their clients and an awesome work environment for their employees. This eBook was written & designed to help Morris Packaging attract top-tier employee candidates. 

SIX TRENDS IN MEDICAL OFFICE DESIGN BLOG

Construction companies come in all shapes and sizes. Riken Construction found a niche in Veterinary clinic builds and remodels, so we wrote this blog as part of a bigger thought leadership campaign in this unique and growing market for them. 

CONTACT GRIT & GRAVEL

Fill out the form below and let us know how we can help grow your business. Creatively.

NASHVILLE OFFICE
106 W. Main St. Lebanon, TN 37087

LOUISVILLE OFFICE 
3036 Breckenridge Ln. #204 Louisville, KY 40220

© 2023 Grit & Gravel Marketing LLC. All Rights Reserved.