OUR WORK
OUR WORK
Below are some samples of our style at Grit & Gravel and some examples of the types of work we do. It’s impossible to show every project, and though these examples don’t capture all that we are able to offer, they display how G&G can help your business grow. Creatively. Despite the type of deliverable, our mission is to 1) always provide the highest level of intentionality to every piece we create because the details really do matter, 2) stretch the client’s creative box (and ours) while still staying true to the brand we are helping build, and 3) ensure that all creative helps specific and measurable business objectives and goes beyond the visual appeal.
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OUR WORK
Below are some samples of our style at Grit & Gravel and some examples of the types of work we do. It’s impossible to show every project, and though these examples don’t capture all that we are able to offer, they display how G&G can help your business grow. Creatively. Despite the type of deliverable, our mission is to 1) always provide the highest level of intentionality to every piece we create because the details really do matter, 2) stretch the client’s creative box (and ours) while still staying true to the brand we are helping build, and 3) ensure that all creative helps specific and measurable business objectives and goes beyond the visual appeal.
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VIDEOS
VIDEOS
Let’s face it, video is King. There is no better way to tell a story or captivate your audience creatively than with video and animated elements. 62% of marketers say that video is their best engagement metric. We will help you story board, script (or not script), as well as, shoot, color, edit, animate, and distribute your video content. Check out a few samples below of how video creation has helped these clients elevate their brand.
SALES VIDEO
Client testimonials are a great way to communicate how your clients use your services and/or products. A well-planned and produced client testimonial can change the game in your sales conversation.
EMPLOYEE TESTIMONIAL
There is no better way to attract top talent in your hiring process than to showcase what your team already has to offer. One of our clients, East & Westbrook, is committed to growing their culture by allowing their employees to help create the story.
ONLINE CONTENT
No matter your goals, whether it be to attract top talent or to take on ‘whale’ clients, informative and well-rounded video production can provide your marketing engine with tons of great content for your website, streaming channels, SEO, social platforms, email lists, and more.
ANIMATED CONTENT
Adding animations to your videos can elevate your brand professionally, making it appear more polished, while also explaining complex ideas in a clear way. Utilizing animations will make your brand stand out from competitors and help to build a unique and memorable visual identity for your brand.
WEBSITES
WEBSITES
A company’s website is their one source of truth. It’s really the only outlet in today’s marketing world where a company can control the entirety of it’s message. This is why we work with our clients to make sure that their website is intentional, experiential, and consistent with the season of their business. We help our clients by truly understanding their web-based audience, UI/UX design, custom WebFlow or WordPress development, conversion funnel integration, behavioral tracking and analytics, and ongoing improvements.
WEBSITE DESIGN & DEVELOPMENT
One of Arrow Electric’s goals was a website refresh. Our team at Grit & Gravel helped them achieve this by keeping their message simple and highlighting the team that helps them be successful in the great work they are known for.
WEBSITE DESIGN & DEVELOPMENT
Incipio Workforce Solutions needed a website that looked and felt like the company they had grown into and not the company they once were. We crafted the user experience and design of their new website to match the fun and vibrant character of their brand.
CAREER PAGE EXPERIENCE
ASI Plumbing needed a more clear and succinct experience for their hiring process. We took some inspiration from their widespread advertising efforts and their already existing website to update their careers page into an attractive and informative hiring gateway.
Landing Page STRATEGY
Quit sending every campaign to your homepage, or even worse, to a landing page that doesn’t connect the dots between attraction and conversion. As part of our employer branding efforts with LMDC, we helped them improve conversion through an intentional landing page strategy.
CAREER PAGE EXPERIENCE
A great employer brand is crucial for any business, but it’s even more important that it is communicated effectively. Redesigning East & Westbrook’s careers page was a small but important part of the overall employer branding effort we helped them improve.
SOCIAL MEDIA
SOCIAL MEDIA
Social media is one of the most important marketing channels you have despite the role it might play in the sales side of your business. While our clients are active on social media for many different reasons, many of our client’s rely on their social presence to drive relevant connection with their customers and prospects. Despite your situation, being relevant in today’s consumer mindset necessitates that your business is active, creative, consistent, and engaging on your social platforms.
SOCIAL ENGAGEMENT
Despite the message and content you provide your audience on social platforms, it’s important that you engage with the positive and the negative. We help companies create their message content, post that content, and then monitor their brand engagement everyday.
EMPLOYER BRANDING ON SOCIAL
Social media is a incredible place to recruit for top talent, but not all social content for employer branding has to be centered around employment. Your best candidates want to see a vibrant and comprehensive reflection of the business they may call their second home.
SOCIAL VIDEO
Even Instagram considers themselves a video platform now. Video is not only King in your general marketing but it is the most engaging content you can provide your audience on socials. Be consistent. Be creative.
PHOTOS
PHOTOS
A great picture really is worth a thousand words! A well shot, edited, and placed photograph is another great way to make sure your marketing machine has the content it needs to attract clients and stay consistent. Many marketing plans fail because businesses just aren’t creating enough content. Therefore, as part of our content marketing services, we specialize in making sure you have tons of great photos to use throughout all of your channels and marketing opportunities.
PRODUCT & Service PHOTOGRAPHY
Great product photography doesn’t just help you sell products, it also helps solidify and consistently present your brand to the consumer. These small and steady details are a huge part of how brand trust is built over time.
CULTURE PHOTOGRAPHY
Everyone wants to belong. Culture photos are not only great for recruiting and for showing off your rockstar team or facilities, but when used and shot correctly, they make a huge impact on the impression of your company in the eyes of your consumers.
EMAILS
EMAILS
It doesn’t matter if you are a B2B or B2C company, email marketing is crucial to your overall marketing strategy. We love to help companies develop properly segmented and persona-driven email campaigns. Gone are the days of broadcast newsletters. Effective email marketing is about getting the right message to the right person at the right time.
ecommerce EMAIL
Understanding the persona of your buyers, the buyer’s journey, and the seasonality of your business makes a great recipe for strong eCommerce email marketing. We can guide you in this process and maximize your online orders.
Lead Nurturing EMAIL
For some businesses, sales cycles are long, and prospecting cycles are even longer. G&G has the tools, skills sets, and knowledge to help you build out a full funnel and completely developed email nurturing strategy so your business can stay shelf-of-mind with your targets.
WRITTEN CONTENT
WRITTEN CONTENT
Written content, such as website copy, eBooks, white papers, case studies, blogs, and magazines, are not only great ways to improve your SEO, but they can be used to create awesome transactional and thought leadership content. This aids in equipping your overall consumer brand, employer brand, lead generation, and sales process. We will help you define the types of written content that will work for your business and then creatively execute the entire process from conception to conversion funnel.
THE GREAT RETENTION EBOOK
This eBook, created for Incipio Workforce Solutions, was written, not only to be used as a gated lead generation tool on their website, but to also allow the company a platform to share valuable thought leadership ideas in the recruiting and hiring world throughout their sales conversations.
WE ARE MORE THAN HARD HATS EBOOK
East & Westbrook Construction originally hired us to help them build a more magnetic employer brand. Our efforts quickly turned into us overseeing their marketing, branding, and advertising for their entire business. This eBook was an opportunity for us to show off some of their great employees outside of work.
SIX REASONS MORRIS PACKAGING IS A GREAT PLACE TO WORK EBOOK
Morris Packaging is an incredible manufacturing company dedicated to sustainable packaging for their clients and an excellent work environment for their employees. This eBook was written & designed to help Morris Packaging attract top-tier employee candidates.
SIX TRENDS IN MEDICAL OFFICE DESIGN BLOG
Construction companies come in all shapes and sizes. Riken Construction found a niche in Veterinary clinic builds and remodels, so we wrote this blog as part of a bigger thought leadership campaign in this unique and growing market for them.
GROW YOUR HARDWORKING BUSINESS CREATIVELY WITH GRIT & GRAVEL.
GROW YOUR HARDWORKING BUSINESS CREATIVELY WITH GRIT & GRAVEL.
CONTACT GRIT & GRAVEL
CONTACT GRIT & GRAVEL
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