Our goal with this project was to create an informative and attractive ebook that helped Incipio Workforce Solutions generate leads on their website. We know that effective lead generating websites in the B2B space need to offer a multitude of informative, educational, and thought provoking assets so website visitors can more easily convert themselves to qualified marketing leads. Additionally, when using tools like HubSpot for lead capture and delivery, we are then able to help companies like Incipio nurture those leads during their sales process by keeping the company shelf-of-mind, creating a multitude of strategic touch points, and provide additional resources we know that new lead is interested in based on their website viewing behavior.

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