When we started our partnership with East & Westbrook Construction, we were faced with a challenge from their leadership to help them hire over 75 new employees in 90 days with a high percentage of retention. Our part of this challenge was to help their recruiters and hiring team with creating a sticky and magnetic employer brand that attracted the top-talent they were looking for while clearly communicating their very intentional culture dynamics. This eBook was one element of this campaign that allowed us to put ‘faces’ to their brand and instantly connect the great people that already called E&W their work home to the candidates that would soon join them.
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